Easysnap Technology and Fedrigoni joined forces for Packaging Innovation

The collaboration between Fedrigoni, Easysnap Technology, and Mars Food & Nutrition’s product brand, MasterFoods, marks a significant leap forward in sustainable packaging solutions. Together, we have developed Papersnap®, a fully recyclable, paper-based squeeze-on tomato sauce pack that meets consumer demands for eco-designed, convenient, and high-quality products. The innovative packaging design of Papersnap® ensures the freshness and flavor of MasterFoods’ Australian-made tomato sauce, crafted from sun-ripened tomatoes and select spices without artificial additives. Featuring a user-friendly design that enables one-handed use—simply press, fold, and squeeze to savor every drop in a clean, contactless manner—the partnership behind Papersnap® demonstrates how brands can join forces to minimize plastic waste while meeting the changing expectations of consumers.

The global shift from plastic to paper is reshaping packaging and materials design, aiming to reduce single-use plastic and pave the way for more responsible production. This transition has become a key initiative for brands and industries looking to minimize their environmental footprint without sacrificing quality or functionality.

Innovations in Packaging Ecodesign

A key benefit from this engineered solution is the very high content of paper in a packaging structure that must provide high barrier, robustness and strong sealability. Papersnap®’s design complies with the recycling process and minimizes the risk of contamination in recycling systems. Modern advancements in paper technology provide also materials that boast water resistance, anti-scratch features, and fungicidal properties, making them capable of replacing the protective layers typically found in plastic packaging. These enhancements allow businesses to transition away from single-use plastic while ensuring their products remain safe and attractively presented.

Embracing circular design for enhanced aesthetics

One of the principles at the hearth of contemporary circular design is recyclability, prompting brands to reconsider how their products are created and disposed of. Through partnerships with designers and stakeholders, paper-based packaging solutions have emerged that effectively blend functionality and visual appeal. For example, newly designed single-serve packaging made exclusively from paper promotes ease of use and recyclability, significantly decreasing reliance on single-use plastics. These creations highlight the opportunity for packaging that meets environmental targets while also catering to consumer needs.

Environmental impact mitigation through material selection

The repercussions of packaging decisions on the environment are increasingly recognized across industries, driving the demand for plastic alternatives that support a circular economy. By swapping out plastic for recyclable paper, companies can contribute to less pollution while maintaining product functionality. This shift aligns with the growing trend toward materials that possess plastic-like attributes, such as strength and flexibility, yet offer better recyclability and reduced ecological impact.