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All (25) News (23) Insights (2)

EVENTS/ We believe events are vital for connections, idea exchange, and new opportunities. Discover the conferences, exhibitions, and more where Fedrigoni engages with our community and industry, fostering relevant discussions and solutions.

Insight

Design beyond definition: the power of Brazilian creativity

At the Explore Fedrigoni Creative Summit, Brazilian designer and Top Award juror Gustavo Greco offered a striking reflection on Brazilian design. With 212 million people, 270 indigenous languages and deep structural inequalities, Brazil defies simplification. It cannot be reduced to a single narrative—it’s diverse, contradictory, and constantly evolving. And so is its visual culture. Attempts...

Insight

Brand identity reinvented with Pentagram – Explore Creative Summit

Events Innovation Paper

At the Explore Creative Summit, Johannes Grimond, Associate Partner at Pentagram, took the stage to talk about one of the most challenging aspects of design: reinventing brand identity. For Grimond, it’s not about making something new at all costs, it’s about creating something future-facing while honoring the depth of the past. “Great brands shouldn’t just...