The virtuous marketing of Fedrigoni presented in the new book by Philip Kotler

Being among the chosen 30 best in classe italian companies for virtuous marketing is an important acknolegement for Fedrigoni. Our business case will be presented on Friday 26th November during the “Educating the new generations to create a virtuous future through marketing” alongside companies such as Lamborghini, Danone, Clementoni and Bauli. It will be possibible to follow the event organised in H-FARM, Weezo and Kotler Impact in Treviso via streaming. Talent attraction, product innovation with progressive replacement of plastic with paper and digitization of customer relations and communication are just some of the topics that will be part of the discussion.